BIG

Project Description:
www.bbig.name is social network aimed at making opportunity for users to develop their personal and professional abilities. At the same time this project supposes building virtual skyscraper, which contains all names of all users and grows up by joining of new users.

Challenge

The key challenge was to create a social brand, that unites users.

Solution

Naming: bbig.name (be big name)

Logo: The brand platform is:
Growing skyscraper


The xclv.brand formula is:
Type: strong and static way of writing.
Shape: bigman - character who symbolizes skyscraper and all project participants.

Big is: community, ideas, metropolis, ego, BIG
environmental friendliness, humanity, to love
quasi-cultural city skyscraper Openness
establishment of the excellent legal skvot
game living museum pieces freedom
big Mecca 10 bucks biggy
Mmm Skyscraper autonomous, fecundating noosphere
passion, subculture, ruffianism bigmen
infrastructure innovation interaction synergy risk Glory
The experiment was a member of the global exclusiveness,
other rules-minded center
Formalization beauty trends sperm biggy
big fan minimodel peace crystallization creative revolution inspiration
100 Self-floor complexity of the invention achieve the objective
bbigname opening of the art kernel is the basis of a society problem link altruism argument art ideal landmark
choose your words