Cocoon London Fashion Show

Identity, naming, promotion materials for the fashion show.

After a long boring winter there is a time for something not white and grey, something new, colourful and bright that will make people wake up from apathy of monotonous work.
This project shows a birth of something outstanding as new fashion design stars will be born on this show.
To convey the idea of cocoon through all the identity and promotion materials everything is double sided: one is white, plain, calm, other is colourful, bright and vivid.